My Crypto Marketing Journey
What's Baking Recently? My Current Adventures!
Zo World
Growth Consultancy
Launching into the web3 universe just over a year ago, my journey began with earning my first NFT for active contributions to Zo World's Discord server. This connection led me to join Zo World as a consultant for community growth in India. At Zo, I immersed myself in diverse responsibilities, from managing real-life events for BLRxZo to navigating sundowner meetups and Hacker House events.
Aditi Consulting
Growth Expert
Prior to my work with Zo World, I was contracted by Aditi Consulting to handle marketing for their recruiting program in India. In this position, I designed targeted drip email campaigns and crafted social media strategies to raise awareness of their hiring initiatives in the Indian market. This enabled Aditi Consulting to attract high quality candidates for their open positions.
HappyLocate Relocation
Jan 2022 - On Sabbatical
Head of Digital Marketing
As Marketing Manager at HL, I developed and executed user acquisition strategies that drove significant growth. With a monthly budget of ₹30-42 lakhs, I led new channel launches that achieved 300% increase in new user sign-ups. To build brand trust and loyalty, I implemented reputation management strategies that maintained a 4.5+ star Google rating through over 1,000 positive reviews. I effectively managed marketing budgets and optimized spend to keep 60% of channels at a positive ROI. My financial oversight and channel optimization were key to achieving user growth KPIs. Stakeholder management was critical in my role. I built strong partnerships with alliance and channel partners to support user acquisition goals. As a key marketing leader, I played an instrumental role in building the full marketing team at HL to support rapid scale. Along with driving user growth, I led organic growth, content development, and brand strategy.
The Last Time I Played the Boss Card (Sort of!)
Treflo
Mar 2021 - Jan 2022
Head of Digital Marketing
As a marketing head, I have demonstrated versatility by managing strategies and campaigns across diverse products and industries including e-commerce, SaaS, and digital agency services. For a SaaS startup, I led go-to-market strategy and execution, driving rapid user acquisition. With YouTube and organic efforts, I scaled the product to 1,000 monthly active users within the first quarter of launch. Throughout my career, I have honed my email marketing skills and consistently achieved open rates over 20% across customer lists. At an e-commerce company selling refurbished electronics, I managed Meta ad campaigns on a ₹70k monthly budget. Through iterative optimization, I drove the channel to maintain positive ROI after an initial 3 month break-even period. I also garnered hands-on SEO experience while working with two agency clients to boost their organic visibility and traffic. With varied marketing experiences across channels and verticals, I've developed versatile skills to deliver results across diverse products and contexts. My breadth of experience allows me to drive growth for companies at different stages.
Bangalore Chronicles: My Whimsical Career Switch Adventure
Jagaha.com
Jul 2020 - Mar 2021
Head of Digital Marketing
As Marketing head at Jagaha.com, I led a 15-person marketing team overseeing SEO, paid campaigns, and customer segmentation strategies. I spearheaded development of the co-working vertical, onboarding over 80% of Mumbai co-working spaces onto the platform. This expanded our offerings in the real estate domain. Driving business growth, I introduced three new verticals that generated additional revenue streams beyond our core commercial real estate listings. In this role, I demonstrated versatility by taking on diverse responsibilities including team leadership, campaign planning, and implementing revenue optimization initiatives. My cross-functional contributions were key to Jagaha.com's continued expansion into new segments. Through strategic leadership of a large marketing team, expansion into new verticals, and optimization of monetization, I delivered outsized business impact for Jagaha.com. My multifaceted achievements highlight my ability to drive growth through marketing creativity and operational excellence.
Rekindling the Old Flame: Jagaha 2.0
Awfis Space Solutions
May 2018 - May 2020
Community & Strategy Manager
As a Community Manager at Awfis, I developed revenue strategies and managed over 40 enterprise clients, achieving an 85% renewal rate and 8.5/10 client satisfaction score. Leveraging data analysis, I optimized P&L, OPEX, churn, and identified opportunities to drive additional revenue for Mumbai offices. My analytical approach helped optimize overall business performance. Working cross-functionally, I partnered with sales and marketing teams on forecasting, marketing events, and partnerships. This coordination was key to delivering excellent client experiences. In this role, I leveraged analytical skills for revenue optimization, coordination abilities to enhance client satisfaction, and marketing knowledge to maintain competitive advantage. Through data-driven revenue management, collaboration across teams, and effectively engaging enterprise accounts, I maximized retention and growth for Awfis in Mumbai. My diverse capabilities were crucial to driving business success as a Community Manager.
When I uumped into the Wild World of Community Management and Played the Marketing Trump Card!
Jagaha.com
May 2018 - May 2020
Entrepreneur in Residence - Marketing
As an Entrepreneur-in-Residence at Jagaha.com, I oversaw key platforms including Google Analytics, Search Console, Webmaster Tools, and Google Keywords. I gathered and analyzed data for 50,000+ commercial property listings to optimize SEO and website performance. Implementing SEO strategies, I ranked new pages on the first search results page within 14 months of launch. Conducting ongoing research, I identified opportunities to continuously improve the site and learned emerging techniques. I also coordinated with external agencies on marketing campaigns, hiring needs, and general office operations. In this role, I leveraged data analysis, research, SEO strategies, and cross-functional coordination to drive website traffic, optimize listings, and support business initiatives as an EIR. My analytical and communication abilities were integral to the role.
It All Began Right Here: My Journey into Digital Marketing with Jagaha 1.0
Housing.com
May 2018 - May 2020
Content Management Executive
As a Content Executive at Housing.com, I collected and validated data for residential property listings to build a comprehensive real estate database. Based on my diligence in ensuring data accuracy, I was promoted to lead validation efforts across the platform. In this quality assurance role, I maintained reliable, up-to-date data for our Wikipedia-like residential real estate repository. I demonstrated proficiency in meticulous data management, upholding rigorous standards for accuracy and attention to detail. Through these efforts, I contributed to Housing.com's robust, high-quality database using strong organizational and analytical skills. My achievements in collecting, validating, and managing complex data assets at scale showcased critical capabilities to support Housing.com's data integrity and market leadership in my role as Content Executive.
Starting My Startup Odyssey: How It All Began with Housing.com!
Education
2019-2021
ITM University |
MBA
2035 - 2035